This privacy policy sets out how Your Salon Store by Aston & Fincher Online Store uses and protects any information that you give Your Salon Store by Aston & Fincher Online Store when you use this website. how Your Salon Store by Aston & Fincher is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement and within the provisions of our GDPR policy, detailed below. Your Salon Store by Aston & Fincher Online Store may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.


We may collect the following information:

  • Name
  • Contact information including email address
  • Demographic information such as postcode, preferences, and interests
  • Other information relevant to customer surveys and/or offers


We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping
  • Reminding you of previous purchases from us
  • We may use the information to improve our products and services
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.


A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.


Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.


You may choose to restrict the collection or use of your personal information in the following ways:

  • Whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under GDPR. If you would like a copy of the information held on you please write to Your Salon Store (YSS) Limited, c/o Aston & Fincher, Pavilion Drive, Off Holford Drive, Holford Way, Holford Park, Birmingham B6 7BB If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.


Aston & Fincher [we] hold personal data about our employees, clients, suppliers and other individuals for a variety of business purposes.

This policy defines how we protect personal data, and that customers and staff understand the rules governing their use of that data.

This policy requires staff to consult the Communication Director before starting any significant new data processing activity, for example setting up a competition or new database with identifiable personal details. The purpose of this is to make sure that relevant compliance steps are met.


2.1      Business purposes

The reasons why personal data may be used by us:

Sales, personnel, administrative, financial, regulatory, payroll, service operation and business development purposes.

Business purposes include the following:

  • Operational reasons, such as delivering orders, recording transactions, ensuring the confidentiality of commercially sensitive information and CCTV recordings.
  • Compliance with our legal, regulatory and customer obligations and good practice.
  • Gathering information as part of investigations by regulatory bodies or in connection with legal proceedings or requests.
  • Ensuring business policies are adhered to e.g. those covering email and internet use.
  • To investigate complaints.
  • Monitoring and managing staff access to systems and facilities and staff absences, administration and assessments.
  • Monitoring staff conduct, disciplinary matters and checking references.
  • Training.
  • Marketing our business. Delivering and improving services.
  • Complying with health & safety requirements and ensuring safe working practices.

2.2      Personal data

This is information relating to identifiable individuals, such as employees, current and former, agency, contract and other staff, job applicants, customers, suppliers, prospects and marketing contacts.

Personal data we gather may include: individuals' contact details, territory manager location, user ID, educational background, financial and payroll details, details of certificates and diplomas, education and skills, nationality, job title, drivers licence, passport and CV.

2.3      Sensitive personal data

This is defined as data about an individual's racial or ethnic origin, criminal offences, or related proceedings — any use of sensitive personal data is strictly controlled in accordance with this policy.

We do not collect or store any sensitive personal data relating to customers, prospects, our customers' customers and suppliers.

3      SCOPE

This policy applies to all employees who handle personal data as defined by this policy.

This policy supplements our other policies relating to internet and email use. We may supplement or amend this policy by additional policies and guidelines from time to time. Any new or modified policy will be circulated to staff before being adopted.

3.1      Who is responsible for this policy?

Aston & Fincher's Operations Manager has overall responsibility for the day-to-day implementation of this policy.


4.1      Fair and lawful processing

We must process personal data fairly and lawfully in accordance with individuals' rights. This generally means that we should not process personal data unless the individual whose details we are processing has consented to this happening.

4.2      The Operation Manager's Responsibilities:

Keeping the directors and senior management updated about data protection responsibilities, risks and issues.

  • Reviewing all data protection procedures and policies on a regular basis
  • Arranging data protection training and advice for all staff members and those included in this policy
  • Answering questions on data protection from staff, board members and other stakeholders
  • Responding to individuals such as customers and employees who wish to know which data is being held on them by Aston & Fincher Ltd
  • Addressing data protection queries from staff, customers and suppliers.

4.3      Responsibilities of the IT Manager

Ensuring all systems, services, software and equipment meet acceptable security standards (based on vendor recommendations and best practice).

Checking and scanning security hardware and software regularly to ensure it is functioning properly.

Researching third-party services, such as cloud services, the company is considering using to store or process data.

4.4      Responsibilities of the Communications Director

Coordinating with the Operations Manager to ensure all employee data adheres to data protection laws and the company's Data Protection Policy.

Approving data protection statements attached to emails and other marketing copy.

Coordinating with the Operations Manager to ensure all customer data, prospect data and marketing initiatives adhere to data protection laws and the company's Data Protection Policy.

Checking and approving third parties that handle the company's data and any contracts or agreements regarding data processing.

4.5      Responsibilities of the Finance Director

Overseeing the responsibilities of the Sales Analyst.

Responsibilities of the Payroll Department when updating sensitive/private employee information to ensure that is accurate.

4.6      The processing of all data must:

Be in our legitimate business interest. Consider the individual's privacy.

4.7      Sensitive personal data

In cases where we process sensitive personal data we will require the data subject's explicit consent to do this unless exceptional circumstances apply or we are required to do this by law (e.g. to comply with legal obligations to ensure health and safety at work). Any such consent will need to clearly identify what the relevant data is, why it is being processed and to whom it will be disclosed.

4.8      Accuracy and relevance

We will ensure that any personal data we process is accurate, adequate and relevant to the purpose for which it was obtained. We will not process personal data obtained for one purpose for any unconnected purpose unless the individual concerned has agreed to this or would otherwise reasonably expect this.

Individuals may ask that we correct inaccurate personal data relating to them.

If you believe that information is inaccurate you should record the fact that the accuracy of the information is disputed and inform the Operations Manager.

4.9      Personal data

Individuals must take reasonable steps to ensure that personal data we hold is accurate and updated as required. For staff and personnel employed by us if your personal circumstances change please inform your line manager or the Operations Manager so that they can update our records. Customers, suppliers and contractors should contact the Operations Manager to inform us of any changes.

4.10      Data security

We will keep personal data secure against loss or misuse. Where other organisations process personal data as a service on our behalf, the Communications Director will establish what, if any, additional specific data security arrangements need to be implemented in contracts with those third-party organisations.

4.11      Storing data securely

In cases when data is stored on printed paper, it is kept in a secure place where unauthorised personnel cannot access it.

Printed data will be shredded when it is no longer needed.

Data stored on a computer will be protected by industry-standard encryption and strong passwords that are changed regularly and kept updated as required.

Any backup tapes are locked away securely when they are not being used. The IT Manager must approve any cloud providers used to store data.

Servers containing personal data must be kept in a secure location, away from general office space.

Data should be regularly and securely backed up in line with the company's backup procedures.

Data should never be saved directly to mobile devices such as laptops, tablets or smartphones (unless required for the processing of that data). In cases where it is required, the device will use an encrypted filesystem and strong passwords where possible.

All servers containing sensitive data must be approved and protected by security software and a firewall.

4.12      Data retention

We must retain personal data for no longer than is necessary. What is necessary will depend on the circumstances of each case, taking into account the reasons that the personal data was obtained.

4.13      Transferring data from site to site

All data will be transferred using secure protocols: HTTPS (SSL/TLS), SSH etc. using the most secure protocols available.

4.14      Transferring data internationally

There are restrictions on international transfers of personal data. Our normal business practice does not require us to transfer personal data out of the UK. If special circumstances arise where we need to transfer data outside the UK, we will not do so without first consulting the Communications Director.


Under the Data Protection Act 1998, individuals are entitled, subject to certain exceptions, to request access to information held about them.

Anyone receiving a subject access request should refer that request immediately to the Operations Manager.

Please contact the Operations Manager if you would like to correct or request information that we hold about you. There are also restrictions on the information to which you are entitled under applicable law.

5.1      Processing data in accordance with the individual's rights

We will not send direct marketing material to someone electronically (e.g. via email) unless we have an existing business relationship with them in relation to the services being marketed.

We will abide by any request from an individual not to use their personal data for direct marketing purposes and notify the Operations Manager about any such request. Our marketing systems are configured to automatically de-list an email or phone number upon request. We will also manually remove data if requested.

Please contact the Operations Manager for advice on direct marketing before starting any new direct marketing activity.

5.2      Training

All staff will receive training on this policy. New joiners will receive training as part of their induction process. Further training will be provided at least every two years or whenever there is asubstantial change in the law or our policy and procedure.

Training is provided through an in-house training session.

It will cover:

  • The law relating to data protection.
  • Our data protection and related policies and procedures.
  • Completion of training is compulsory. Employee attendance and acceptance are recorded.


Where not specified previously in this policy, the following provisions will be in effect on or before 25 May 2018.

6.1      Data transparency

Being transparent and providing accessible information to individuals about how we will use their personal data is important to us.

We can provide details about how we collect data and what we will do with it. Please contact the Operations Manager for these details.

6.2      Conditions for processing

We will ensure any use of personal data is justified using at least one of the conditions for processing and this will be specifically documented. All staff who are responsible for processing personal data will be aware of the conditions for processing. The conditions for processing will be available to data subjects in the form of a privacy notice.

6.3      Justification for personal data

We will process personal data in compliance with four data protection principles – Consent, Contract, Legal and Legitimate Interest.

6.4      Consent

The data that we collect is subject to active consent by the data subject. This consent can be revoked at any time.

6.5      Criminal record checks

Any criminal record checks are justified by law. Criminal record checks cannot be undertaken based solely on the consent of the subject.

6.6      Data portability

Upon request, a data subject should have the right to receive a copy of their data in a structured format. These requests should be processed within one month, provided there is no undue burden and it does not compromise the privacy of other individuals. A data subject may also request that their data is transferred directly to another system. This must be done for free.

6.7      Right to be forgotten

A data subject may request that any information held on them is deleted or removed, and any third parties who process or use that data must also comply with the request. An erasure request can only be refused if an exemption applies, such as, we have an existing business relationship with a customer therefore we have contractual and financial obligations to fulfil.

6.8      Privacy by design and default

Privacy by design is an approach to projects that promote privacy and data protection compliance from the start. The Communications Director will be responsible for ensuring that all IT projects commence with a privacy plan.

6.9      International data transfers

No data may be transferred outside of the EEA without first discussing it with the data protection officer. Specific consent from the data subject must be obtained prior to transferring their data outside the EEA.

6.10      Data audit and register

Regular data audits by the Operations Manager to manage and mitigate risks will inform the data register. This contains information on what data is held, where it is stored, how it is used, who is responsible and any further regulations or retention timescales that may be relevant.

6.11      Reporting breaches

All members of staff have an obligation to report actual or potential data protection compliance failures. This allows us to:

  • Investigate the failure and take remedial steps if necessary. Maintain a register of compliance failures.
  • Notify their manager of any compliance failures that are material either in their own right or as part of a pattern of failures.
  • Any actual or potential data protection compliance failures should be reported to the Operations Manager.

6.12      Monitoring

Everyone must observe this policy. The Operations Manager has overall responsibility for this policy and will monitor it regularly to make sure it is being adhered to.

6.13      Complaints

You have the right to lodge a complaint with the local data protection authority if you believe that we have not complied with applicable data protection laws.

If you are based in, or the issue relates to, the UK, the Information Commissioner's Office can be contacted as follows: Telephone: +44 303 123 1113 Email: Website:


Address: Water Lane, Wycliffe House, Wilmslow, Cheshire, SK9 5AF